The Aesthetic Patient Acquisition Masterclass - An Overview

Erica has over 15 years of experience in the subjects of public relations and digital marketing. Erica works with hundreds of medical providers to help them build and/or grow their practices. She also contributes to continuing medical education as a faculty speaker for numerous aesthetic organizations and conventions, and she maintains relationships within the industry to stay abreast of innovations in the aesthetics space. Erica is the President at Influx Marketing which specializes in custom web design and comprehensive marketing for medical practices.

Robin Dimond serves as the CEO and Founder of Fifth & Cor, an Innovation & Immersive Marketing firm. With an impressive track record spanning over 18 years, Dimond has led her team to numerous triumphs and facilitated remarkable client success stories. Her unwavering commitment to enhancing the human experience is the driving force behind her work. She aims to reintegrate sensory engagement and heartfelt connections into companies, which is encapsulated in the company's name – Fifth (representing the five senses) & Cor (Latin for heart).

Beyond brand transformation, Dimond aspires to uplift communities. Her involvement extends to sitting on multiple school boards, active participation in various charitable initiatives, and a relentless pursuit of opportunities to empower the next generation through technological and marketing advancements. She also plays a vital role in fostering technological progress in South Florida and seeks avenues to uplift women-owned businesses through community networks. With her passion for the human touch, technology, and community, Robin Dimond is a true luminary making a lasting impact in the business and social landscapes.

Tamara Vileta is the founder & creative director of Pinpoint. She has 30+ years of experience in strategic marketing, brand development, art direction, design, and writing for aesthetic practices. Pinpoint has also worked with some of the most influential KOL's and corporations serving the industry, including laser device manufacturers, practice management software, and practice consultants.

Pinpoint provides high-level branding and marketing services to over 400 practices within the U.S. and beyond. Their work focuses primarily on patient experience and retention initiatives, including Brand Development, Patient Loyalty Marketing, Event Promotion, Email Marketing, Patient Education, Collateral Design, Launch Campaigns, and Promotional Products.