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The Medspa CEO Playbook: Set Up Your Business to Run Itself (and Finally Take a Vacation)

FREE Webinar

The Medspa CEO Playbook: Set Up Your Business to Run Itself (and Finally Take a Vacation)

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Overview

Transform your medspa into a streamlined, self-sustaining business that grows — even when you’re not there. This empowering webinar is designed for medspa owners and aesthetic entrepreneurs who are ready to shift from operator to true CEO. Learn how to implement the systems, structures, and leadership strategies that allow your business to scale efficiently, enhance team performance, and deliver a consistently elevated client experience.

Discover how to reclaim your time, reduce daily management stress, and create a medspa that thrives with clarity, accountability, and automation.

Highlights

  • Building a Self-Running Operation:
    Learn how to set up internal systems and workflows that keep your business organized, efficient, and thriving — without constant owner oversight.
  • Role Definition & Team Empowerment:
    Implement clear role structures and management procedures that boost accountability, team cohesion, and overall performance.
  • The Infinite Loop of Growth:
    Uncover the secret to building an automated, scalable ecosystem where marketing, operations, and client satisfaction continuously fuel each other for sustainable expansion.
  • The CEO’s Operating Framework:
    Adopt proven processes to manage performance, track KPIs, and make data-driven decisions that drive consistent profitability and growth.
  • Mapping the Client Journey:
    Define and optimize every step of your client’s experience — from first ad impression to loyal membership — ensuring a seamless, high-conversion journey that increases retention and lifetime value.
  • Real-World Medspa Systems in Action:
    Explore practical examples and success stories from medspa owners who have implemented these frameworks to achieve more freedom, growth, and stability.

Meet Your Instructors

Ashkan Shapouri, CFO

Ashkan Shapouri has an educational background in medicine and psychology, with nearly a decade of experience in the aesthetic business, medical devices, and business consulting. He currently serves as the CFO at Luna Medical Technology, a US/Spanish laser medical device company, and the CFO at MEDASH Business Consulting. With expertise in strategic business growth and medical technology, he is passionate about helping businesses succeed in the aesthetic and medical industries.


Alex Dominguez Soto, COO

Alex Dominguez Soto is a Co-Founder and COO at Luna Medical Technology, a global aesthetic medical device company with headquarters in Madrid and Orlando. Originally from Spain, Alex is an accomplished entrepreneur with a strong background in technology development and manufacturing of med tech devices. He has successfully founded and operated several businesses within the health and wellness sector, notably as one of the pioneers to introduce WB-EMS technology to the US market.